The Labelcity Team

Meet the head office team who are committed to providing the best in labelling solutions and customer service.

Catherine Dufrasne
Labelcity Managing Director

Catherine is our Managing Director and Co-Founder of Labelcity. She has decades of experience in the labelling industry and is our go-to person when it comes to labels and label printers. Catherine is the brains behind the business and leads the team with contagious enthusiasm and a passion for operating an Australian owned and run business.

Anna Pirozzi
Customer Service Consultant

Anna joined our Labelcity team in 2014 with an extensive background in customer service. Anna is an exceptional customer service specialist who prides herself on her knowledge of our products and her ability to understand customer needs. When you call us, you’ll generally get Anna on the line. Her tireless enthusiasm and can-do nature have ensured satisfaction with every customer.

Krystal Bush
Digital Marketing Specialist

Krystal is our Digital Marketing Specialist and uses her passion for design to create digital content for all aspects of the business. You’ll find Krystal’s flair on our social media platforms, website and marketing campaigns. When Krystal isn’t busy creating content or the next anticipated campaign, she assists our Accounts Receivable Department

Customer Service Consultant

Nicole is Labelcity's newest team member. With a background in admin and customer service, you'll catch Nicole on the phones and or packing orders. On Nicole's day off, she enjoys competing with her border collies and working on dog agility training. Nicole is always willing to lend a hand, going over and above for customers and her colleagues. As a bit of an environmentalist, Nicole brings more of a green/sustainable approach to how we do things here at Labelcity.